Coco Fernandez was 19 years old when he realized what he wanted to do with his life, something trendy, something that won’t be an afterthought, something fun. 6 years later, Coco is a well known barber in Waltham, Massachusetts with multiple clients that play for the Boston Celtics. Avery Bradley, Marcus Smart, Terry Rozier, Jaylen Brown and Jae Crowder just to name a few.
For those asking themselves how in the world this is relevant, continue reading.
Marcus Smart getting a haircut has helped his game
Before haircut: .356 FG%, .304 3P%, 9.9 PPG
After: .481 FG%, .342 3P%, 13.1 PPG (Reddit)
— Legion Hoops (@LegionHoops) February 22, 2017
NBA fans on Reddit first discovered this stat and at first, it’s rather funny. But what if NBA players actually feel that a haircut makes them play better? What if NBA players know the stats before someone on Reddit finds it? Coco shared this text exchange between him and Marcus Smart.
*NOT PICTURED is Marcus Smart’s correction in text. “SEND” should have been “SAID”
Look good, feel good, play good, right? While Marcus Smart didn’t look up his stats before and after getting a haircut, it’s the mindset of simply feeling better about yourself and performing on the court.
I asked Coco if the players ever discuss that with him, if they have any superstitions….his answer was pretty great:
“Yea definitely, TRo (Terry Rozier) makes it a point to be cut before every home game and every road trip. Jaylen Brown as well. Marcus Smart actually brought up the fact that his cut was going to make him “turn up”, he even pointed out the fact that he had been playing better prior to your tweet.”
Coco took some time to answer some of questions that were sent to me via Twitter and it’s worth checking out.
When did you decide you wanted to be a barber and did you think you would be cutting hair for Celtics players?
What’s the best discussion you’ve had when cutting players hair?
Coco: Best conversation I had with a player was about a month ago, Terry Rozier and I went to the mall and we had a talk about our lives and how they have taken such major turns, looking at what we are striving for and how we have such high expectations for our future, It really helped me gather my thoughts and focus on what I had to do next in my second phase of my new business venture, Terry and I are like brothers.
What player takes the longest to cut?